2. Analysis
After completing the usability testing, it was time to gather the data all in one place. I produced an affinity diagram to organise the research findings into themes.
Customer journey mapping
In order to get a good overview of the entire customer journey for booking flights, I produced a customer journey map. I noted the user actions, mental models, channels, experience, pain points and areas to improve for each step of the customer journey.
Key Findings
After consolidating all the data, the research uncovered many pain points and areas for improvement. The key takeaways were as follows:
3. Design
After analysing all the data the next stop was to produce a user flow chart. I produced a chart which showcased the overall high level flow from the point of entry to the point of exit on the app.
Navigation
As airline apps are process type apps, the two most popular choices for navigation are linear and hub and spoke. For FlyUX I chose a combination of both. The central search screen serves as the hub with multiple spokes that lead off it. As the users progress to the booking stage, the navigation follows a more linear process.
Wireframes
After completing the flow and deciding on the navigation, the next step was to start translating this data into sketches of the screens. I started with some rough sketches and progressed to more detailed drawings with notes under each screen to explain my design choices.
Mockups & Hi-Fi Prototype
The next step was to design the mockups for each screen and produce a high-fidelity prototype. The prototype can be viewed here.
4. Going Forward
Designing the FlyUX app was an intense learning experience. Had time allowed I would have tested the final designs to better understand the success of the entire project. I learned much along the way and was guided by the UX Design Institute throughout the process. Some of the key Takeaways are as follows.
5. Conclusion
While next time I would do some things differently, like conducting more research and more ideation as well as conducting a moderated usability study, I am nonetheless pleased with the outcome of the project. I completed the course with a top score and received the Professional Diploma in UX Design.
If you like what you see and want to work together, get in touch!
orla@portfolio.com